In this occasionial series, the Radio Works staff share links and documents they've come across recently that they've put on their "to read" list for the weekend. Do you have a link to share? Submit in the comments!
Radio and media news
What auto marketers and dealers need to know about their media plans (WestwoodOne)
"According to USA TouchPoints, radio is more effective at reaching buyers who visit an auto showroom. The crucial Friday to Sunday period accounts for 80% of all dealership traffic. During this auto purchase “prime time,” radio’s 84% reach beats all media among 18- to 64-year-olds who visit an auto showroom."
Targeting may be radio's top political ally (Inside Radio)
"Radio has surpassed TV as the nation’s top reach medium—something the industry proudly touts. But in the numbers game of politics, data-driven target-ability is increasingly the currency campaigns rely upon. “It’s better to reach the people that count vs. counting the people you reach,” Kantar Media senior director, Business Development—Political, Steve Passwaiter says."
FCC Sends Out Pirate Warning (Radio Ink)
"The letter says, “Pirate radio operators seek support from landlords or advertisers, including nightclubs, concert promoters, and local merchants. Providing support for such illegal activity could not only damage the reputation of such businesses, but could expose them to FCC enforcement or other legal actions. FCC rules require licensed broadcast stations to identify themselves each hour using their FCC-assigned call signs, as close to the hour as possible. If the station does not identify with a call sign, it may be a pirate operation. If it does identify with a call sign, you can look up the station using the call sign on the FCC’s Consolidated Database System."